Post Specification

Key Duties and Responsibilities:

1. Lead the content planning, creation, editing, and publishing for SDS postgraduate recruitment across new media platforms (e.g., WeChat Official Account, Xiaohongshu, Bilibili). Monitor performance analytics to optimize strategy, enhance account influence, and increase user engagement.

2. Manage online recruitment communities (e.g., WeChat/QQ groups), promptly address user inquiries, and organize interactive online activities to nurture and convert prospective applicants.

3. Organize, plan, and support both online and offline postgraduate admission promotional events. Oversee the end-to-end promotion of these activities through new media channels.

4. Establish and maintain effective communication with faculty, current students, prospective applicants, and internal departments to ensure cohesive and successful recruitment initiatives.

5. Assist with student-related matters for the Master of Data Science program, contributing to the organization and execution of student-focused activities.

6. Assist with undergraduate recruitment and other duties assigned by supervisor.

Qualifications and Requirements:

1. Bachelor’s degree or higher. A background in Marketing, Communications, or a related field is preferred.

2. 3-5 years of relevant experience, with a strong track record in new media and online community operations. Experience in higher education or educational institution recruitment/marketing is a significant advantage.

3. In-depth understanding of mainstream new media platforms (WeChat, Bilibili, etc.), including their operational rules and audience engagement strategies. Proven ability to independently manage content from conception to promotion.

4. Excellent interpersonal and verbal/written communication skills. Possess a strong service orientation, with the ability to address user needs effectively and thrive in a dynamic, fast-paced environment.

5. Advanced skills in Microsoft Office Suite (Word, Excel, PowerPoint) and common graphic design/video editing tools. Experience in planning and executing full-cycle online campaigns.

6. Full professional proficiency in both English and Chinese (spoken and written), with the capability to independently edit English content and advise international applicants.

Salary and Benefits

Salary will be competitive, commensurate with qualifications and experience. Appointments will be made under the establishment of CUHK-SZ and statutory benefits will be provided according to the prevailing labor laws applicable in the PRC. The appointee will be based at the University campus in Shenzhen, PRC.

Application Procedure

Please send full curriculum vitae together with copies of qualification documents, and at least three references by email to: [email protected]